What happened to the Weather Channel?
Over the decade, I would consider myself a weather-head.
Do you recall the commercials in the late 90’s for the weather channel? It depicts 2 guys in a sports bar setting, one was rooting for the warm weather, the other for cool weather. As weekend outlook begins, they are cheering the forecast outcome, like a couple of face painted football fans on opposite teams. I loved that commercial.
Here it is on you tube: http://www.youtube.com/watch?v=nqYDx5rQjdA
Something has changed in the Weather channel programming in the last 5 years., In my opinion, the overall functionality of the channel and its programming are not effective. Ever since some of the best weather anchors they had, left for on site assignments, it's gone downhill. Now its like listening to small metropolitan news anchors, and very little actual radar coverage. Of course, I'm tuning in to get the latest developments on Tropical Storm Alex, and just had to express my disappointment at actual weather coverage, of the ENTIRE United States and outlying areas.
Why? Well everyone need advertisers and sponsors, and I am aware of that and its what fuels our tv and internet today. Selling commercials on the Weather Channel, should be like catching raindrops in a bucket during a thunderstorm. The drowning of the channels content, has diminished the purpose of the weather channel , hasn’t it? Half of the hour, goes to telling us about the channel, what it covers, who covers it and what even may happen soon. Less than 15 min of the hour, shows the actual radar or forecasted weather for the country. So my irritation, beyond the local on the 8’s, has driven me to “timeline” half an hour for you. (granted that is Sunday and the format is lacking on the weekend anyway) Let us start at the Local on the 8’s… with commentary.
2:38 – Local on the 8’s some love jazz makes it watchable.
2:43 – Disaster in the Gulf… anchors open Ann Thompson's story, fly over of the oil gulf. Shows the spill, and barges in the area working on the spill and relief wells. Interviews with Oil Chief on the ship. Graphic of the Relief Well proposal. One of the outside reporters, who I really admire. Comprehensive and engaging, ending with the possibility of the storm hitting the area and destroying the mission.
2:47 – 15 secs of graphics reminding us that we are watching the channel, and what they will cover.
2:47 Back to Michigan Radar, a quick shot of storms in
2:49 – One shot of TS Alex, with a fade out to commercials. (of course they mention that they cover the Tropical Storm News and they have coverage of that. (cause we may not have known)
2:49-2:52 Proactive Commercial, Texas Workforce Commercial, Louisiana Tourist Commercial, weather channel beach party promo.
Actual time is 2:53- but Local on the 8s came back on….. ?
2:53 – Tropical Update. Adam covers it.. his head blocks the biggest part of the storm intensity. Winds 35mph now, he mentions it was intensifying yesterday. Same Radar image loops, short low pressure graphic. Models show the possibilities. His statement is “Last thing we need is that oil going in ever which-away direction” He is showing the timeline and says “We are worried about somebody somewhere”….
10 secs again for Kim to tell us that the weather channel is coming up…..
2:55 –
2:55 – Live webcam of
2:56 – FINALLY, another weather radar of Ohio Thunderstorm Line. No more than 20 secs of it.
2:58 – Oh another Promo of the
2:59 – Commercials for Sherwin Williams, M&M’s, Subaru, and Off Clip On
2:59 - Another 15 secs, that weather channel is the authority on Weather
2:59 Local on the 8’s again….. different modern music.
3:00 – You are watching the weather channel. – Graphic.. thanks for the reminder
3:00 – TS Alex, 5 secs of the Radar. Beach cam shown in
3:01 – Adam again showing the same radar he showed at 2:53. Now pointing and saying that it intensified yesterday. Same graphics , the issue is it will hit land. Yes it has to hit land, Alex. Heavy Rain and Potential track shown again. Intensity will of course change this track. FINALLY they show the rest of the Trop Atlantic. Nothing Forming there.
3:02 – New Information coming from Ntl Weath Svc at 5pm eastern. Kim tells us what is coming up, and that the Weather Channel has continous coverage of it.
3:03 – Michigan Weather, text shown only, some damage and reported Tornado.
3:04 – Kim shows that same Michigan Radar, Moves to Ohio Storm again. (hail Damaging Winds. She mentions the county names. Goes to Southeast, some storms moving southo f
3:05 – Thunderstorm Forecast Graphic
3:06 – Alex at the desk. He says stay tuned for the weather channel, and that we can count on them for the very latest… same TS Alex radar shown.
3:06 – Commercial Dr Scholls, Omnaris allergy med, Crazy Critters for your dog (these are a rip off, btw! Made in china and my dog tore it in the first 10 min)
3:08 – 30 secs of that the weather channel covers, and that they are the authority of Hurrican Season. It looped again at the end.
3:08 Local on the 8’s.
How long can I go on? I didn’t realize how much dictation that would be. But if you read it you get the point. There is only a few minutes, focusing on MI, OH and a very tiny part of the Southeast. Then the TS coverage, unchanged in the last hour, and Local on the 8’s. its almost like the rest of the country doesn’t have weather. Only one graphic shown of the entire US, with a thunderstorm forecast.
ARGH 3:10 – Back to Alex, showing the TS Storm Radar, and repeating things. He gives us too much of a geographical lesson. As if we are in 5th grade and don’t know where
3:11 – Back to Gulf. Tarballs on Beach in
3:12 NBC's
I just get fed up watching the weather channel now. Unless Dr Steve Lyons, or Dr Forbes, or one of the other “actual metorologists” come on briefly to give us more comprehensive information. Otherwise, they could just have a robot there, pushing the button that says “replay that” and lets run a bunch of 15 sec promos about how we cover the weather. These promos actually make your realize, how little weather the show actually covers. They just dont actually show a lot of weather in the
Am I the only weather-head that misses the old weather channel? I don’t even know whats going on in the West, Northwest, South, Southwest, The Plains. Its like that part of the
Thank goodness at the end of this story, Dr Forbes, does get 1 minute or so to tell us about US Weather and Storms. With actually good graphics. I have to change the channel now. Im on team Lyons, but Forbes really presents the weather issues well.
~Cooksterz
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